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Debra Washington Gould Honored at 3rd Annual Women's Conference hosted by NORBCC

Debra Washington Gould was honored with the Rose Nicaud Award at the 3rd Annual Women's Conference presented by the New Orleans Regional Black Chamber of Commerce.


The Rose Nicaud Award recognizes black women who have demonstrated achievement, growth, and success in a particular industry. The recipient of this award is someone who understands the importance of innovative ideas, education, competent decision-making, mentoring, and community service. She is known to many as a woman who has made a difference in the business community and her profession.


About Rose Nicaud

Rose Nicaud, born enslaved, understood the importance of strength and perseverence. She was one of the first women - and woman of color - vendors in the city of New Orleans who sold French coffee, commonly known as "au lair", to patrons along the river near the St. Louis Cathedral. She overcame obstacles all while possessing an air of grace and excellence when exhibiting her strength.


After several years of success, Rose was able to purchase her freedom as well as the freedom of her husband and subsequently a storefront in the world-renowned French Market. Her coffee business became a staple for locals who frequented the French Market. French Market Coffee is still a thriving business and a testament to the incredible legacy left by a remarkable woman. She is a quintessential example of how resourcefulness combined with an innate strength to overcome any obstacle is a perfect recipe to long lasting success.

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